ActiveCampaign for Nonprofits Review

ActiveCampaign review

Our Verdict

We wholeheartedly recommend leveraging ActiveCampaign. It revolutionizes outreach, enabling personalized communication, automated workflows, and comprehensive donor interaction tracking. Elevate your nonprofit’s marketing efforts today with this invaluable platform.
Table of Contents

Every penny counts in the world of nonprofits, which is why implementing the right tools to manage and streamline our processes is essential. ActiveCampaign, a well-known marketing automation platform, has been making waves in the nonprofit sector, offering numerous benefits to organisations regardless of size or scope. In this article, we’ll explore how ActiveCampaign can help our nonprofit organisation excel and reach new heights.

ActiveCampaign is not merely your average marketing software; it is a user-friendly platform that combines marketing automation, CRM, and email marketing capabilities. We can better understand our audience, develop tailored communication strategies, and foster stronger donor relationships by harnessing these essential tools. From small grassroots groups to large multinational organisations, ActiveCampaign’s wide range of features can help our nonprofit achieve its mission more efficiently and effectively.

In this review, we will highlight the unique aspects of ActiveCampaign that make it a perfect fit for nonprofits. We will discuss the platform’s most valuable features, pricing structure, and the impact it can have on our organisation’s overall strategy and goals. As we explore the world of ActiveCampaign, we will provide an unbiased and comprehensive overview to help our fellow nonprofits make an informed decision when considering this platform for their marketing needs.

ActiveCampaign review

Essential Insights for Nonprofits

As we dive into ActiveCampaign for nonprofits, we want to ensure that we provide you with the most crucial insights to maximise your organisation’s success. Leveraging a powerful marketing automation tool like ActiveCampaign can significantly enhance your outreach and engagement efforts.

First and foremost, we need to discuss the primary benefits of using ActiveCampaign for nonprofits. With their robust features and user-friendly interface, it’s no surprise that many organisations choose ActiveCampaign. Key advantages include:

  • Personalised Communications: ActiveCampaign allows us to create targeted and personalised messaging for our supporters, enabling more meaningful connections.
  • Segmentation: With the platform’s advanced segmentation, we can effectively categorise our audiences based on preferences, engagement, and other criteria. This ensures we deliver the right messages to the right people, reducing unsubscribes and enhancing overall engagement.
  • Tracking and Analytics: ActiveCampaign provides powerful tools for tracking audience engagement and overall campaign performance. By utilising these analytics, we can make informed decisions to optimise and improve our marketing strategies.
  • Automation: ActiveCampaign’s automation capabilities enable us to streamline repetitive tasks, saving time and effort. For example, we can set up automations for welcome series, event reminders, and donor acknowledgement.


Now, let’s discuss pricing. ActiveCampaign offers a variety of pricing tiers to accommodate different budgets, starting at £7 per month for the Lite plan, which grants access to essential email marketing and marketing automation features. Additionally, ActiveCampaign provides a 20% discount for registered Nonprofits.

It’s important to note that ActiveCampaign does have some limitations as well. For example, their platform lacks in-built donor management tools, which some nonprofits may find inconvenient. However, they offer integrations with popular CRM systems like Salesforce, making it a flexible and adaptable solution for most organisations.

In summary, ActiveCampaign can be an invaluable asset for nonprofits, providing personalised marketing automation capabilities, segmentation, and analytics. With the various pricing tiers and nonprofit discounts available, it’s worth considering to elevate your marketing campaigns and, ultimately, achieve your organisation’s goals.

ActiveCampaign review

Nonprofit Advantages of Using ActiveCampaign

As a nonprofit organisation, we constantly seek ways to effectively engage with our supporters and donors, utilising limited resources to maximise our impact. ActiveCampaign provides various tools and features that cater to our needs, helping us optimise our digital marketing efforts.

ActiveCampaign’s sophisticated automation capabilities allow us to create personalised email campaigns for our target audience easily. By segmenting our contacts based on their preferences and behaviour, we can send tailored messages that resonate with our supporters, making them feel valued.

One essential aspect of nonprofit organisations is successful fundraising. With ActiveCampaign’s CRM integration, it becomes easier for us to manage our donor relationships. We can efficiently track our interactions, donations, and the overall history of each contact, enabling us to identify potential opportunities and nurture long-term relationships.

Managing and organising events is often a crucial part of our operations. ActiveCampaign offers seamless integration with popular event management tools, like Eventbrite, allowing us to keep track of event registrations and follow up with attendees on time.

In today’s digital landscape, social media presence is vital for any organisation, including nonprofits. ActiveCampaign helps us improve our social media strategy by offering tools to monitor engagement, schedule posts, and track our audience’s interests. This enables us to create targeted, relevant content that captivates and connects with our community.

Budget constraints are a common challenge for nonprofit organisations. ActiveCampaign acknowledges this and offers discounted pricing for registered nonprofits, making their platform more accessible to organisations with limited funds.

In short, ActiveCampaign understands nonprofit organisations’ unique challenges and needs and provides valuable tools to help us excel in our mission. Adopting this versatile platform can benefit our marketing and donor relationship efforts, making it a worthwhile investment for our organisation.

ActiveCampaign review

Key Features and Functions for Nonprofits

As a nonprofit organisation, we understand that effective communication and marketing tools are essential to maximise our impact and reach our goals. ActiveCampaign, a robust Customer Experience Automation (CXA) platform, offers key features and functions to cater specifically to our needs as a nonprofit.

The Email Marketing feature allows us to create personalised and targeted emails to engage our audience more effectively. With its easy-to-use drag-and-drop editor and various templates, we can focus on the message instead of struggling with design. Additionally, we can automate our email campaigns and utilise A/B testing to optimise engagement.

Within ActiveCampaign, we can connect more intimately with our audience through Marketing Automation. This feature enables us to create custom automation workflows, delivering relevant content based on triggers, such as signing up for an event or donating. This helps maintain a strong connection with our supporters by keeping them informed and aligned with our mission.

One of the critical aspects for any nonprofit is CRM & Sales Automation. ActiveCampaign provides a visual CRM with customisable deal stages, allowing us to streamline donor and prospect tracking. The platform also integrates with popular payment processors like PayPal and Stripe, making the donation process seamless.

ActiveCampaign recognises the importance of Reporting & Analytics for our success. The platform offers a comprehensive reporting suite that provides insights into campaign performance, website engagement and overall customer experience. This enables us to understand how well our communication and campaigns are performing and make data-driven decisions for improvement.

Moreover, the Integrations offered by ActiveCampaign empower us to connect the platform with other tools we use, such as our website, CRM or event management system. These integrations provide a seamless and efficient experience as we work on multiple aspects of our nonprofit organisation.

Finally, ActiveCampaign offers a special Nonprofit Discount for qualifying organisations, making it more accessible for us to harness the power of their CXA platform. Grants and discounts ensure that we can direct more resources to actualise our mission while benefiting from a comprehensive set of tools.

User Experience

ActiveCampaign for Nonprofits offers a user experience that is quite straightforward, making it easy to navigate even for those who are not technologically inclined. The dashboard is clean and uncluttered, allowing users to find the necessary features quickly.

The drag-and-drop email builder is incredibly user-friendly, allowing organisations to create professional-looking emails without coding skills. We appreciate the wide variety of templates available, catering to various types of content and design preferences, which saves time and effort in developing fresh campaigns.

ActiveCampaign’s automation capabilities have proven valuable in streamlining tedious tasks for many nonprofits. The ability to set up a range of triggers, conditions, and actions enables organisations to nurture their contacts with personalised communications, efficiently segment their audiences, and track engagement to tailor their strategies accordingly.

The support available to users is crucial in enhancing the overall experience. We have found that ActiveCampaign offers an extensive knowledge base, which features guided walkthroughs, video tutorials, and webinars. Additionally, their customer support team can be reached through various methods, such as live chat and email, ensuring assistance is available.

In terms of integrations, ActiveCampaign is good. It seamlessly connects with various tools and platforms commonly used by nonprofits, such as fundraising and event management software, donor databases, and CRM systems. These integrations save organisations substantial time and effort by reducing manual data entry and allowing for a more consolidated view of their operations.

While ActiveCampaign for Nonprofits has many strong points, some users may find the pricing a bit higher, particularly those with a limited budget. However, this platform’s powerful and user-friendly features can outweigh the cost, representing a worthy investment for many organisations.

ActiveCampaign review

Pros and Cons for Nonprofits

As an organisation dedicated to serving nonprofits, we understand the unique challenges faced in this sector. This section will discuss the advantages and disadvantages of using ActiveCampaign for nonprofits.


  • Affordability: Nonprofits often operate on tight budgets, and ActiveCampaign’s pricing plans cater to various financial constraints. With tailor-made plans for organisations of different sizes, it ensures cost-effective solutions for nonprofits.
  • Ease of use: ActiveCampaign’s user interface is intuitive and easy to navigate, making it suitable for users with varying levels of technical expertise. This saves time and resources for training and onboarding new staff.
  • Automation: ActiveCampaign offers robust automation features, enabling nonprofits to streamline communication with donors, volunteers, and stakeholders. This frees up valuable time and energy, so your team can focus on the core mission.
  • Integration: ActiveCampaign allows seamless integration with other tools commonly used by nonprofits, such as CRM systems, event management platforms, and donation processing intermediaries. This helps maintain smooth operations and provides a centralised platform for managing various tasks.


  • Limited free plan: Unlike other email marketing platforms, ActiveCampaign does not offer a free plan specifically for nonprofits. For small organisations with a limited budget, this may be a drawback.
  • Learning curve: While ActiveCampaign is user-friendly, getting the most out of its extensive features may require dedication and effort. For nonprofits with limited resources and staff, this could be a challenge.
  • Advanced features require higher plans: Some powerful automation tools, such as predictive sending and advanced segmentation, are only available on more expensive plans. Nonprofits looking to leverage these advanced features must invest in a higher-tier plan.


In summary, ActiveCampaign offers extensive features and flexibility that can significantly benefit nonprofit organisations. However, the pricing and learning curve associated with the platform should be carefully considered and weighed against the needs and priorities of the organisation.

ActiveCampaign review


We have explored ActiveCampaign as a valuable tool for nonprofits, with a focus on its features and capabilities. The platform offers robust functionality for email marketing, automation, and CRM integrations, which are essential for managing donor relationships and streamlining workflows in a nonprofit organisation.

In using ActiveCampaign, we appreciate the ease of navigating the platform and its customisability to a nonprofit’s specific needs. The availability of templates and support for segmentation and personalisation empowers organisations to create targeted and effective email campaigns.

Moreover, ActiveCampaign’s commitment to providing discounted prices for qualified nonprofits demonstrates their understanding of these organisations’ unique financial constraints. This advantage allows them to access and benefit from advanced marketing tools without worrying about high costs.

In evaluating possible drawbacks, we have observed a learning curve for newcomers to marketing automation. However, with resources such as in-depth guides and responsive customer support, we believe nonprofits can overcome this challenge and maximise ActiveCampaign’s features.

Lastly, weighing your organisation’s specific requirements and resources is vital before committing to a solution such as ActiveCampaign. We encourage nonprofits to research and consider multiple options, ensuring their final choice supports their objectives and aligns with their mission.

Frequently Asked Questions


How does ActiveCampaign’s pricing compare to nonprofit organisations?

ActiveCampaign offers a 20% discount for nonprofit organisations, which makes it more affordable. There are four pricing plans (Lite, Plus, Professional, and Enterprise) that cater to different needs and budgets. To determine the most cost-effective option, we advise comparing the features and pricing of each plan.

What are the main pros and cons of using ActiveCampaign for a nonprofit?


  • Tailored nonprofit pricing
  • Robust marketing automation capabilities
  • CRM functionality for donor management
  • Wide range of integrations
  • Customisable email templates


  • The potential learning curve for non-tech-savvy users
  • Limited email design options in the Lite plan
  • No free plan is available

Which integrations are available for nonprofits using ActiveCampaign?

ActiveCampaign supports over 850 integrations, including popular tools for nonprofit organisations like Fundly, Kindful, DonorPerfect, and QuickBooks. This allows for seamless data management, streamlined workflows, and improved efficiency.

How does ActiveCampaign’s CRM functionality benefit nonprofit organisations?

ActiveCampaign’s CRM functionality allows nonprofits to effectively manage relationships with donors and supporters. It helps track interaction history, manage multiple campaigns, segment contacts, and nurture relationships by sending targeted, personalised emails.

Which competitors offer similar services to ActiveCampaign for nonprofits?

Notable competitors that offer similar services for nonprofits include Mailchimp, MailerLite, Constant Contact, and Sendinblue. Each platform has varying features, pricing structures, and levels of user-friendliness, so it’s essential to research your specific needs before committing to one.

Is ActiveCampaign a better choice than Mailchimp for nonprofit organisations?

ActiveCampaign offers more advanced automation and CRM features than Mailchimp, which may benefit nonprofits with complex marketing strategies. However, if budget is a concern and your nonprofit organisation only requires basic email marketing, Mailchimp may be a more suitable option due to its free plan.

Is ActiveCampaign a better choice than Mailerlite for nonprofit organisations?

While both ActiveCampaign and Mailerlite provide email marketing and automation tools, ActiveCampaign has more features and integrations. However, MailerLite is known for its user-friendly platform and offers a free plan, which might be more appealing to smaller nonprofits with limited budgets. Each platform has advantages, so the decision depends on your organisation’s needs.

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