Essential Insights for Nonprofits
As a nonprofit organisation, finding the right email marketing platform is crucial for engaging your supporters and promoting your cause. One of the most popular choices for nonprofits is MailerLite, offering a range of features and affordability that cater to the unique needs of nonprofit organisations. In this article, we will discuss the ins and outs of MailerLite and help you understand its suitability for your nonprofit’s email marketing campaigns.
MailerLite has garnered positive reviews from its users, with its ease of use and affordability being praised by many. In addition, MailerLite offers a discounted plan for nonprofits, making it an even more attractive option for organisations with a limited budget. So, what makes MailerLite stand out when compared to other email marketing platforms? In the next sections, we will delve into the platform’s pricing, features, pros and cons and evaluate its performance against other commonly used services. With this information, we hope to provide a comprehensive understanding of MailerLite’s capabilities and how it can benefit your nonprofit organisation.
MailerLite Overview
Company Background
MailerLite is a robust email marketing platform offering nonprofits a cost-effective and efficient communication solution with their supporters. Founded in 2010, MailerLite has become a popular choice for organisations creating professional newsletters, landing pages, and automation workflows without breaking the bank.
Platform Features
Email Marketing
MailerLite’s platform allows us to easily create and design visually appealing newsletters that resonate with our audience. With a wide range of pre-made templates and a user-friendly drag-and-drop editor, we can effortlessly design and send out stunning newsletters, keeping our supporters engaged and informed about our activities.
Landing Pages and Forms
One of the standout features of MailerLite is its ability to create attractive landing pages and forms that help us capture lead information, drive donations, and generate sign-ups for our events. MailerLite provides various templates and customisation options, enabling us to create targeted landing pages that resonate with our cause and audience.
Automation
Automation is crucial in managing and nurturing contacts, ensuring we communicate with supporters at the right time and with relevant information. MailerLite’s automation capabilities allow us to set up custom triggers and actions in response to supporter behaviour. This ensures we maximise engagement and save valuable time in managing communication campaigns.
Websites
In addition to email marketing, MailerLite offers a simple and easy-to-use website builder that enables us to create and maintain professional-looking websites. This feature allows organisations like ours to benefit from an all-in-one solution for our online presence without relying on additional software or services.
In summary, MailerLite offers comprehensive features that cater specifically to nonprofits, supporting their unique requirements for email marketing, landing pages, automation, forms, newsletters, and website management. The platform delivers an affordable and user-friendly experience that enables organisations to inspire supporters, maximise engagement, and achieve their communication goals efficiently.
Nonprofit Advantages of Using MailerLite
Pricing and Plans
MailerLite offers competitive pricing plans for nonprofits, featuring a 30% discount on their paid plans, making it an excellent option for nonprofit organisations looking for a cost-effective solution for their email marketing needs. Besides the discounted paid plans, MailerLite also provides a free service, enabling nonprofits to get started without any financial commitment. This combination of free plans and discounted paid plans gives nonprofits the flexibility to choose the best option for their needs, budget, and growth objectives.
Special Nonprofit Features
Nonprofit email marketing plays an essential role in communicating with supporters, raising awareness, and driving engagement. MailerLite’s advanced features, combined with its simple-to-use platform, make it a powerful tool for nonprofits. Here are some key features tailored to nonprofit organisations:
- Ease of Use: MailerLite’s platform features an intuitive drag-and-drop editor that simplifies the creation and modification of email campaigns, helping to save time and effort. This user-friendly design enables nonprofits to focus on creating inspiring content, reaching more supporters even with limited experience in email marketing.
- Targeted Communications: With MailerLite’s advanced segmentation feature, nonprofits can personalise their email marketing by creating highly targeted messages for different supporter categories. This ensures that messages resonate with their intended audience, leading to increased engagement and higher conversion rates.
- Automations: Nonprofits can streamline their email marketing efforts by using MailerLite’s automations feature. This saves valuable time by automating the process of sending out emails, updating subscriber lists, and nurturing leads.
- Surveys: MailerLite enables nonprofits to gather valuable insights from their supporters through surveys, allowing organisations to improve their campaigns and gain a better understanding of their audience’s preferences and interests.
- Professional Support: Nonprofits benefit from 24/7 customer support provided by MailerLite when using both free and paid plans. This ensures that timely assistance is available whenever needed, enabling nonprofits to make the most of their email marketing efforts.
Key Features and Functions
Drag-and-Drop Editor
MailerLite offers an intuitive drag-and-drop editor, allowing us to create professional and visually appealing email campaigns in no time. The editor supports mobile-friendly designs, so our newsletters will look great on any device.
Templates and Design
With MailerLite, there is a variety of pre-designed templates available. These templates cater to various needs and industries, including nonprofits. The template gallery is regularly updated, ensuring the designs follow the latest email marketing trends. We can easily customise these templates to match our organisation’s branding.
Subscriber Management
Effective subscriber management is essential for successful email marketing campaigns. MailerLite offers subscriber management tools that help with segmenting contacts, managing subscribers, and tracking engagement. This allows us to target our marketing campaigns more effectively and monitor their performance.
Automation and Workflows
Automation is crucial when managing large-scale email marketing campaigns. MailerLite offers an automation feature that enables us to create email workflows and send automated newsletters. This helps reduce manual work and maintain consistency across our campaigns.
Integration with Stripe
One of the standout features of MailerLite for nonprofits is the ability to integrate with Stripe for payment processing. This feature makes it easy for us to collect donations, accept payments for event registrations, and sell products through our email campaigns.
Deliverability and Reporting
A crucial aspect of email marketing is ensuring our messages reach the right audience. MailerLite’s deliverability features help with that, while their reporting tools provide valuable insights into campaign performance. These analytics can influence future marketing strategies, ultimately increasing the effectiveness of our email marketing efforts.
User Experience
Ease of Use
MailerLite’s interface is user-friendly and intuitive, making it a great email marketing platform for nonprofits to engage their audience. With features like a drag & drop editor and customisable pre-designed templates, we found it easy to create professional newsletters quickly and efficiently. Additionally, MailerLite offers an AI-generated design option, which simplifies design processes for those of us who are less experienced.
Mobile App
The iOS app of MailerLite is a valuable asset for users who want to manage their email marketing campaigns on the go. It offers a seamless experience, allowing us to monitor and update our campaigns, analyse performance, and interact with our email subscribers. Having a mobile app gives us flexibility and keeps us connected to our audience, even when we are away from our computers.
Customer Support
Customer support is a vital aspect of any service, and MailerLite does not disappoint in this area. Their prompt and personalised assistance has been consistently top-notch. Whether we had trivial questions or needed guidance with more complex issues, their support team was always there to help. Furthermore, MailerLite offers various resources, including video tutorials and articles, which provide in-depth information to enhance the user experience. This level of customer support makes it evident that MailerLite values its users and is committed to their success.
As a nonprofit, we’ve found great value in using MailerLite as our email marketing platform. It’s user-friendly, offers a robust mobile app, and has outstanding customer support. Considering these aspects, MailerLite has undoubtedly facilitated our email communication with our audience, helping us achieve our goals.
Pros and Cons of MailerLite for Nonprofits
As a team focused on helping nonprofits find the right solutions, we’ve taken a closer look at MailerLite to determine the advantages and drawbacks to consider when choosing email marketing software.
In our experience, one of the primary benefits of MailerLite is its pricing. The platform offers a free plan equipped to handle up to 1,000 email subscribers and 12,000 emails per month. It allows smaller nonprofits to manage their campaigns without breaking the bank. For larger organisations, the Growing Business plan starts at just $10 per month, which is quite affordable.
Furthermore, MailerLite provides a variety of professional and customisable templates to suit a nonprofit’s needs. These templates make it easy to create eye-catching newsletters, dynamic campaigns, and more without requiring extensive design skills. In addition to templates, the platform offers advanced features such as automation and segmentation tools, which can help nonprofits better target their audience.
We also found that MailerLite’s deliverability rate is quite decent, which ensures that the nonprofit’s messages reach their intended recipients. Having a good deliverability rate is crucial in maintaining trust and engagement with subscribers.
However, there are some cons to using MailerLite that need to be considered. Some users have reported a bit of a learning curve when first using the platform. It might take some time to become comfortable with the software, which could potentially delay the launch of campaigns. Nevertheless, as you get familiar with the drag-and-drop editor and other features, the overall experience should become easier and more efficient.
Another potential drawback is the limited support available on the free plan. While this may not be a significant concern for tech-savvy nonprofits with in-house expertise, smaller organisations might face challenges when troubleshooting issues.
In summary, MailerLite offers a range of benefits for nonprofits, including affordable pricing, professional templates, and advanced features. The cons, such as the learning curve and limited support, may be worth considering but can be managed with some user experience and technical knowledge.
Frequently Asked Questions
Is there a discount for nonprofits using MailerLite?
Yes, MailerLite offers a 30% discount for nonprofit organisations. This makes their email marketing platform more affordable for nonprofits, helping them effectively communicate with their audience.
What are the pros and cons of MailerLite for nonprofit organisations?
The pros of using MailerLite for nonprofits include the following:
- Simple drag & drop editor with AI generator
- Pre-designed template gallery
- Customisable designs
- Positive user reviews
Some of the cons include:
- Limited integrations
- Smaller name than competitors, such as Mailchimp
How does MailerLite compare to Mailchimp for nonprofits?
MailerLite is often considered more user-friendly and affordable than Mailchimp. Both services offer email marketing tools specifically tailored to nonprofit organisations, but MailerLite’s 30% discount and its easy-to-use interface make it an attractive choice for nonprofits with limited resources and time.
What is the deliverability rate of MailerLite for nonprofit emails?
While there isn’t specific data for nonprofit email deliverability rates, MailerLite as a whole is known for its good email deliverability, contributing to nonprofits’ success in reaching their audience. The platform constantly updates its designs and templates to optimise for the latest email marketing trends.
Can MailerLite integrate contact forms for nonprofit subscribers?
Yes, MailerLite allows you to integrate contact forms for nonprofit subscribers. These forms can be added to your website, blog, or social media channels to easily capture information from your supporters and grow your email list.
How does MailerLite’s pricing compare to SendinBlue for nonprofits?
MailerLite’s pricing is generally more affordable for nonprofits when compared to SendinBlue. With the 30% nonprofit discount offered by MailerLite, it caters to smaller nonprofits on a budget. However, it’s important to compare the features of both services to determine which one best meets your organisation’s needs.
