Client: Fundación PROYDE
Cause: International Development
Objective: Web Redesign

Fundación Proyde
GoodBytes Logo Face

Web Redesign - Fundación PROYDE

The new website developed by GoodBytes represents a revolution in online presence for Proyde. Design, speed, online donations. The results we have obtained are fantastic.

Esther, Marketing Lead

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Objectives

Relaunch Fundación Proyde’s web presence, with a focus on improving the performance and functionality of a very old-fashioned website that was not suitable for representing the organisation’s ambition today. It was Proyde’s first step in their digital growth strategy.

Design

Transform what was an obsolete and unattractive design for the user

Conversion

Facilitate the online acquisition of donors, volunteers and partners

Usability

Improve speed and review structure to facilitate navigation, particularly on mobile

The Results

Brand Expression

The new Proyde website launched with a clear and minimalist design, accompanied by personalised brand elements.

Its structure and action modules facilitate the navigation and discovery of functionalities and areas, and our new double logo reminds us of its belonging to La Salle.

GoodBytes accompanied us throughout the process, involving the entire team so that we obtained the most complete product that perfectly represented our goals and values. It has been a pleasure working with two professionals like Jose and David, and we will not hesitate to count on them again for future digitisation processes

Esther, Marketing Lead

Improving connectivity

We implemented dedicated forms per department and automated responses to improve communication flow and reduce team workload. By synchronizing and tagging all contacts in a central email marketing system, we ensured one single source of truth.

Improving Conversion 

By combining Donorbox forms with a custom direct-debit solution, we eased the path to conversion from visitor to single or recurring donor. The choice of card payments, PayPal or Google and Apple Pay is a plus!