Google Ads Grants Help

Unlock up to $10,000 a month of free advertising with Google Ads Grant

What is the Google Grant for Nonprofits?

Google Grant is the nonprofit version of Google Adwords, the advertising programme that allows advertisers to pay for results on Google searches. It will give your organisation access to up to $10,000 credit a month in search advertising that you can use to drive awareness, engagement or donations. Get on board, and get some Google Ad Grants help to maximise the results.

It all starts with a search...

96% of all online experiences begin with a search. That's why accessing and optimising up to $10,000 of free search advertising could be life-changing for your cause.

Be there when they look for you

Paid advertising can ensure that your message appears prominently when your supporters look for you. Don't allow your competitors steal your online thunder, be there.

Engage new potential fans

It can also help you introduce yourself to new supporters interested in your sector. Imagine you can talk to anybody looking for "charities in the US" or "conservation charities".

Is Everybody Eligible for the Google Ads Grant?

No. There are certain restrictions concerning who is eligible to apply for and run the Google Grants programme. If you have any doubts, you can take read more about the requirements and take our Google Grant eligibility test.

Google Ad Grants Consultant

Whether you are new to the programme and need to apply for it, or you are already onboard but want to maximise results, we are here to help.

Are you new to the Grant?

No problem. If your organisation is eligible for Google Ad Grants, we'll sign and set you up, free of cost. It doesn't take more than a couple of weeks, and you will start multiplying traffic to your site in no time.

Are you already onboard?

If so, chances are your account is not fully optimised and you are missing out on key opportunities. We'll run a free audit for you, and be honest with our Google Ad Grants help can achieve if we take over.

Google Ads Grants Help for Nonprofit

As experienced nonprofit consultants, we will guide you through the process, from google grant eligibility criteria to approving, launching and maintaining the programme successfully.

Start unlocking your Google Grant

It will only take you 2 minutes

FAQs

Do I really get $10,000 a month of cash?

Not quite. You get up to $10,000 a month in free advertising space, which can be used with certain restrictions. Consider it a type of Good-In-Kind that will go directly towards achieving your communications and fundraising goals.

How do I apply?

We take care of the process for you, so you don’t have to deal with the hassle. Free of charge too!

Are there any restrictions?

Yes, the programme comes with certain limitations:

You can only use text-based ads
You ads will appear below paying advertisers
All campaigns must be keyword-targeted
You have a maximum CPC (cost-per-click) of $2.00 USD.

How can I check if I'm eligible?

There are a few criteria you must match

Hold valid charity status. (check here for definitions of charity status in your country)
Agree to the required certifications regarding nondiscrimination and donation receipt and use.
Have an official website with enough content.
Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible

Can I manage it myself?

Of course you can! Grants are accessible to anybody with the right time or expertise, but in our opinion, communications and digital teams tend to be so stretched that a “free programme” ends up falling through the cracks. Getting specialised Google Ad Grants help is the right way to support your teams and squeeze every ounce of performance out of it.